Pre-launch Evidence Gathering Platform

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Pre-launch Evidence Gathering Platform

Inspired by a conversation on:

Startups For the Rest of Us

Startups For the Rest of Us

Episode 800 | The 12 Commandments of Startups for the Rest of Us

Host: Rob Walling

Timestamp: 12:30 - 13:28

Listen to Episode • View Podcast • All Ideas from Startups For the Rest of Us

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Direct Quote

"Don't build without evidence... Evidence includes things like customer conversations. It includes things like putting a landing page up and seeing how many emails you can acquire."

Market Gap

Founders often launch without validating market demand.

Many startup founders make the mistake of building products without sufficient validation. This often leads to wasted time and resources as they may discover after launch that there is no actual demand for their product. Founders frequently rely on their gut feelings or assumptions instead of gathering evidence through customer feedback and market research. The impact of not validating ideas can lead to launching products that fail to attract customers, resulting in a loss of motivation and potentially leading to business failure. Given the rise in self-funded or bootstrapped startups, having a structured approach to validate ideas before launching is increasingly important.

Summary

The idea is to create a platform that helps entrepreneurs gather evidence of market demand before building their products. This could include tools for conducting customer surveys, pre-launch landing pages for email collection, and templates for conducting customer conversations. By utilizing this platform, founders can effectively gauge interest, gather feedback, and validate their ideas before they invest significant time and resources into development. This addresses the common pitfall of launching without evidence, ensuring that products are more aligned with market needs and have a higher chance of success.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $25,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
7/10
Evidence
9/10
Overall
7.8/10
Found on September 30, 2025 • Analyzed on September 30, 2025 12:46 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

Evidence-Based SaaS Development Framework

The 'Evidence-Based SaaS Development Framework' encourages founders to conduct preliminary research before building their product. This includes engaging in customer conversations, creating landing pages to gauge interest, and analyzing feedback to validate whether their idea truly solves a problem that potential customers are willing to pay for. By prioritizing evidence over assumptions, founders can minimize risk and increase the likelihood of developing a successful product. This approach aligns well with the trend of lean startup methodologies, where testing ideas early can save time and resources in the long run.