Carbon Accounting Software for Corporations

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Carbon Accounting Software for Corporations

Inspired by a conversation on:

Lenny's Podcast: Product | Career | Growth

Lenny's Podcast: Product | Career | Growth

Lessons from working with 600+ YC startups | Gustaf Alströmer (Y Combinator, Airbnb)

Host: Lenny Rachitsky

Timestamp: 01:07:58 - 01:08:48

Listen to Episode • View Podcast • All Ideas from Lenny's Podcast: Product | Career | Growth

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Feather Flow

Direct Quote

"We funded Unravel Carbon, which is carbon accounting software in Singapore, focusing on Asia, and probably the leading one there."

Market Gap

Corporations struggle to measure and manage their carbon emissions.

Many corporations are now under pressure to reduce their carbon emissions due to regulatory requirements and public scrutiny. However, they often lack the tools and systems necessary to accurately measure and manage their emissions. Current solutions might be fragmented or not tailored to specific industries, leading to inefficiencies and inaccuracies. Without proper carbon accounting, companies cannot effectively track their progress towards sustainability goals or comply with regulations, which may result in financial penalties and reputational damage.

Summary

The idea is to develop a comprehensive carbon accounting software tailored for corporations in various industries. This software would help companies measure their carbon emissions accurately, set reduction targets, and track progress over time. Similar to Unravel Carbon, which has gained traction in Asia, this platform could offer features such as integration with existing corporate data systems, real-time reporting, and analytics to help businesses understand their carbon footprint. The target audience would be mid to large-sized corporations looking to improve their sustainability practices and comply with emerging carbon regulations.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$20,000 - $40,000 MRR
Optimistic
$50,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on September 29, 2025 • Analyzed on September 29, 2023 6:06 PM

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How should I validate this saas idea before building it?

2:34 PM

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  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
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This idea focuses on developing an API that allows businesses to integrate carbon offsetting functionalities directly into their products or services. Similar to how Patch offers its API, this solution would enable e-commerce platforms, fintech apps, and other digital services to provide users with options to offset their carbon footprint during transactions. By streamlining the process, businesses can improve customer loyalty and meet sustainability goals without significant technical investments. The API could offer features like real-time carbon tracking, project selection, and reporting functionalities, making it an attractive solution for companies looking to enhance their sustainability initiatives.