Long-Term Engagement Marketing Platform

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Long-Term Engagement Marketing Platform

Inspired by a conversation on:

Earn Your Happy

Earn Your Happy

3 Rich Girl Rules That Have Changed My Money, Business, Relationships, and Freedom

Host: Lori Harder

Timestamp: 14:21 - 16:13

Listen to Episode • View Podcast • All Ideas from Earn Your Happy

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Feather Flow

Direct Quote

"Your sustained, consistent momentum is going to beat a fast win any day."

Market Gap

Businesses often prioritize short-term gains over sustainable growth.

Many entrepreneurs and businesses focus on quick wins and immediate results, leading to burnout and inconsistent performance. This short-sighted approach can result in missed opportunities for building long-term customer relationships and brand loyalty. Current marketing platforms often emphasize rapid campaigns and immediate engagement without facilitating sustained customer engagement strategies. As consumers become more discerning, businesses that fail to build long-lasting connections risk losing relevance. In an economy where attention is fragmented and competition is fierce, the ability to engage customers over time is increasingly important.

Summary

Develop a marketing platform that emphasizes long-term engagement strategies for businesses. This platform would provide tools and resources for creating consistent, value-driven interactions that nurture customer relationships over time. Features could include automated content scheduling, analytics for tracking engagement, and strategies for maintaining customer interest. By helping businesses focus on sustained momentum rather than quick wins, this platform can foster deeper connections with customers, ultimately leading to increased loyalty and lifetime value. The platform could also facilitate education on best practices for maintaining engagement, supporting businesses in building a loyal customer base.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
High
Time to Revenue
6-12 months
Initial Investment
$10,000+

Potential MRR (18-24 months)

Conservative
$4,000 - $10,000 MRR
Moderate (Most Likely)
$20,000 - $40,000 MRR
Optimistic
$60,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
6/10
Market Potential
9/10
Evidence
8/10
Overall
7.4/10
Found on October 9, 2025 • Analyzed on October 9, 2025 11:52 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your high difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 6-12 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $10,000+
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

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