Consumer Data Transparency Platform

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Consumer Data Transparency Platform

Inspired by a conversation on:

The Indicator from Planet Money

The Indicator from Planet Money

Should 'surveillance pricing' be banned?

Host: Adrian Ma and Darian Woods

Timestamp: 05:22 - 06:05

Listen to Episode • View Podcast • All Ideas from The Indicator from Planet Money

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Feather Flow

Direct Quote

"New York recently passed a bill requiring businesses to disclose when they're offering customers personalized algorithmic pricing."

Market Gap

Consumers lack transparency about data usage in pricing.

Consumers are increasingly concerned about how their personal data is used by companies to set prices. With practices like surveillance pricing, customers may unknowingly pay different prices based on their data. Current regulations are limited, leading to confusion and distrust. The lack of a clear understanding of how their information is used can deter customers from making purchases and lead to a negative perception of brands. By improving transparency, companies can build trust and potentially improve customer loyalty.

Summary

A Consumer Data Transparency Platform could serve as a service where businesses must disclose how they use consumer data for pricing. This platform would help consumers understand what data is being collected and how it impacts pricing decisions. By partnering with businesses to comply with new regulations like those in New York, this platform could provide clarity and trust in pricing mechanisms. Target customers would include online retailers and service providers who need to comply with transparency regulations, as well as consumers looking for clarity in their purchasing experience.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$20,000 - $40,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on September 23, 2025 • Analyzed on September 23, 2025 9:22 AM

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