Interest-Based Content Creation

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Inspired by a conversation on:

The GaryVee Audio Experience

The Real Game of Attention in 2025 | RightNOW Keynote

Host: Gary Vaynerchuk

Timestamp: 00:05:05 - 00:07:23

Listen to Episode • View Podcast • All Ideas from The GaryVee Audio Experience

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Direct Quote

"We now live in interest media."

Summary

This idea suggests that businesses should focus on creating content based on the interests of their target audience rather than solely on their own branding messages. By understanding the specific interests of potential customers, entrepreneurs can craft engaging content that resonates with them on social media platforms. This could involve producing videos, articles, or posts that align with trending topics in the niche, utilizing tools like Google Trends or social listening platforms to identify what is currently capturing attention. The goal is to leverage the algorithmic changes in social media to reach a broader audience and convert views into leads or sales. With a strategic approach to content creation and distribution, businesses can effectively increase their visibility and engagement.

Categorization

Business Model

Content

Target Founder

Generalist

Difficulty

Medium

Time to Revenue

1-3 months

Initial Investment

< $1,000

Scores

Clarity

9/10

Novelty

8/10

Feasibility

8/10

Market Potential

7/10

Evidence

8/10

Overall

8.2/10

Found on August 22, 2025 • Analyzed on August 22, 2025 12:18 PM

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How should I validate this content idea before building it?

2:34 PM

Great question! For a content idea like this, I'd recommend starting with these validation steps:

Customer interviews: Talk to Generalist to understand their pain points
MVP approach: Build a simple landing page to test demand
Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

Start with no-code tools for rapid prototyping
Consider your technical background and available < $1,000
Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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