Mike Doran’s model of direct-to-consumer marketing for livestock aims to bridge the gap between producers and consumers while maintaining high quality and traceability. By creating a direct sales channel, producers can market their livestock directly to consumers or businesses, retaining more profit and building customer loyalty. Implementing a digital platform that connects consumers with local farmers and offers transparency about the sourcing and quality of the livestock could revolutionize the industry. This platform could also include educational content about animal husbandry, sustainable practices, and recipes for consumers. The target audience would include health-conscious consumers, foodies, and those interested in supporting local agriculture. Specific strategies could involve partnerships with local restaurants and grocery stores to provide quality meat products.