Sports Mindset Coaching Program

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Sports Mindset Coaching Program

Inspired by a conversation on:

My First Million

My First Million

The man who made a billion off blueberries

Host: Sam Parr and Shaan Puri

Timestamp: 01:39:30 - 01:40:40

Listen to Episode • View Podcast • All Ideas from My First Million

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Feather Flow

Direct Quote

"The brain, much like the body has a second wind."

Market Gap

Athletes struggle with mental endurance during competition.

Many athletes face mental blocks or fatigue during critical moments of competition, hindering their performance. While physical training is emphasized, the mental aspects of competition often receive less focus, leading to missed opportunities for improvement. Current coaching methods may not adequately address the psychological barriers athletes encounter, such as self-doubt or performance anxiety. The growing awareness around sports psychology highlights the need for dedicated programs that teach athletes how to harness their mental resources and improve their focus and resilience.

Summary

This business idea proposes the creation of a coaching program specifically designed to help athletes develop their mental endurance and resilience. Drawing from concepts discussed in the podcast, such as the 'pain cave' and the idea of the brain having a 'second wind,' the program would provide athletes with tools and techniques to enhance their mental performance. The curriculum could include workshops, one-on-one coaching sessions, and seminars led by sports psychologists and experienced coaches. Targeting competitive athletes across various sports, this program would aim to fill the gap in mental training that is often overlooked in traditional coaching.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
9/10
Overall
8/10
Found on September 12, 2025 • Analyzed on September 12, 2025 4:02 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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Similar Ideas

Sports Performance Mental Coaching App

This business idea proposes developing a mobile application that provides athletes with mental coaching and performance enhancement techniques. The app would include features such as guided meditations, visualization exercises, and personalized mental training programs tailored to individual sports and goals. Additionally, the platform could offer access to professional sports psychologists and mental coaches for live sessions. By focusing on building mental resilience and adaptability, athletes can improve their performance and overcome mental barriers. The target audience would include amateur and professional athletes looking to gain a competitive edge through mental coaching. As the demand for mental health resources in sports grows, this app could fill a significant gap in the market.