Instagram Comment Pinning Service

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Instagram Comment Pinning Service

Inspired by a conversation on:

The Marketing Millennials

The Marketing Millennials

New Instagram Tactics to Use | Bathroom Break #75

Host: Daniel Murray and Jay Schwetelson

Timestamp: 00:05:35 - 00:06:21

Listen to Episode • View Podcast • All Ideas from The Marketing Millennials

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Feather Flow

Direct Quote

"You can comment on your own post and then you hold down that comment and then you could pin it."

Market Gap

Difficulty highlighting important comments on posts.

Social media marketers often find it challenging to highlight important information or updates in their posts. Previously, they could only pin others' comments, limiting their ability to direct the conversation or provide essential context. As engagement increases, crucial points can get buried in the comment section, leading to missed opportunities for deeper discussion or clarification. Without a method to effectively pin their insights, marketers struggle to steer audience focus on key messages.

Summary

A service could be developed to help marketers utilize Instagram's new comment pinning feature effectively. This service would guide users on how to craft comments that can be pinned to their posts, ensuring that essential information remains visible. By educating marketers on best practices for leveraging pinned comments, this service can enhance audience engagement, improve the clarity of posts, and foster a more organized discussion in the comments. This could be particularly useful for businesses looking to share updates, FAQs, or promote further engagement through structured conversations.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $25,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
7/10
Evidence
7/10
Overall
7.4/10
Found on September 29, 2025 • Analyzed on September 29, 2025 12:50 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

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  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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Technical Strategy:

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  • Consider your technical background and available < $100
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2:37 PM

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