Temptation Bundling App for Fitness

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Temptation Bundling App for Fitness

Inspired by a conversation on:

The Tim Ferriss Show

The Tim Ferriss Show

#830: Nick Kokonas and Richard Thaler, Nobel Prize Laureate — Realistic Economics, Avoiding The Winner’s Curse, Using Temptation Bundling, and Going Against the Establishment

Host: Tim Ferriss

Timestamp: 01:19:26 - 01:20:17

Listen to Episode • View Podcast • All Ideas from The Tim Ferriss Show

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Direct Quote

"A clever experiment by a young colleague of mine called Katie Milkman, where what she did was she gave them the Hunger Games audiobook. And they could only listen to it when they were on the treadmill."

Market Gap

People struggle to motivate themselves to exercise regularly.

Many individuals find it challenging to maintain a consistent exercise routine due to lack of motivation or boredom. This issue is prevalent across demographics, especially among those with busy schedules. Traditional approaches to fitness often fail to engage or excite users, leading to high dropout rates in fitness programs. Current fitness apps do not effectively leverage behavioral insights to encourage consistent exercise habits, which can lead to long-term health issues and decreased quality of life. As more people seek to improve their health, the demand for innovative solutions that promote regular physical activity is increasing.

Summary

The proposed business idea is a mobile app that utilizes the principle of temptation bundling to encourage users to work out more frequently. Users would be able to listen to exclusive audiobooks or podcasts only while exercising, transforming their workout time into a more enjoyable experience. This app would allow users to choose content they love or are curious about, creating a compelling incentive to engage in exercise. By making workouts enjoyable and rewarding, the app aims to increase adherence to fitness routines. The target audience includes fitness enthusiasts and those looking to improve their health and wellness. This concept builds on existing behavioral economics principles, such as those discussed by Richard Thaler, to create a product that not only encourages exercise but also enhances the overall experience of working out.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$40,000 - $70,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.8/10
Found on October 10, 2025 • Analyzed on October 10, 2025 10:39 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

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