Behavioral Assessment Tool for Founders

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Behavioral Assessment Tool for Founders

Inspired by a conversation on:

The Private Equity Podcast, by Raw Selection

The Private Equity Podcast, by Raw Selection

Inside the Psychology of Elite Founders (What 9-Figure Exits All Share) with Greg Moran

Host: Alex Rawlings

Timestamp: 03:51 - 09:09

Listen to Episode • View Podcast • All Ideas from The Private Equity Podcast, by Raw Selection

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Direct Quote

"We built essentially a archetype model of a behavioral model of what commonalities exist within those founders."

Market Gap

Investors struggle to evaluate founder potential effectively.

Venture capitalists often face challenges in assessing the potential of founders, particularly under pressure. Traditional evaluation methods may overlook critical behavioral traits that contribute to a founder's success. This leads to misaligned investments and can result in financial losses for investors. Many venture funds do not conduct thorough due diligence on founder motivations, creating a gap in understanding how these individuals will perform in high-stress situations. With the increasing competition in the startup ecosystem, a reliable way to evaluate founder potential is necessary to ensure successful investments.

Summary

The concept revolves around creating a behavioral assessment tool for founders, inspired by the archetype model developed by Evergreen Mountain Equity Partners. This tool would provide a structured way for investors to evaluate founders based on their creative resilience, risk-taking, assertiveness, and accountability. By utilizing competency-based questions and situational judgment scenarios, the tool would help investors gauge how founders react under pressure and make decisions. This platform could be offered as a SaaS solution for venture capital firms, angel investors, and startup accelerators looking to enhance their due diligence processes when selecting founders to back.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.4/10
Found on September 9, 2025 • Analyzed on September 9, 2025 11:14 AM

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2:34 PM

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