Granular Marketing Attribution Platform

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Granular Marketing Attribution Platform

Inspired by a conversation on:

Perpetual Traffic

Perpetual Traffic

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)

Host: Ralph Burns

Timestamp: 00:11:58 - 00:12:27

Listen to Episode • View Podcast • All Ideas from Perpetual Traffic

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Feather Flow

Direct Quote

"We can even separate out Google had a hundred conversions today that came from Google and 127 because 27 of those actually started on Facebook."

Market Gap

Businesses lack granular insights into cross-channel marketing effectiveness.

In today's digital marketing landscape, tracking the performance of campaigns across multiple channels can be highly inaccurate due to the limitations of standard attribution models. Businesses often struggle to determine which channels are truly driving conversions and how to allocate their ad budgets effectively. This lack of clarity leads to inefficiencies and missed opportunities for scaling marketing efforts. As more companies move towards integrated campaigns across platforms like Google and Meta, the ability to measure and analyze performance at a granular level becomes critical for informed decision-making and maximizing marketing ROI.

Summary

A Granular Marketing Attribution Platform would enable businesses to accurately track and analyze customer interactions across multiple marketing channels, providing detailed insights into conversion paths. This platform would use advanced tracking methods to distinguish between new and returning customers, enabling businesses to optimize their ad spend based on actual performance metrics. By leveraging this technology, businesses can better understand the effectiveness of their marketing strategies and make data-driven decisions to improve customer acquisition and retention. This is particularly essential for brands operating in competitive digital environments where every marketing dollar counts.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $12,000 MRR
Moderate (Most Likely)
$25,000 - $50,000 MRR
Optimistic
$70,000 - $120,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on September 30, 2025 • Analyzed on September 30, 2025 12:29 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

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