Creative Split-and-Sell Office Portfolio Strategy

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Creative Split-and-Sell Office Portfolio Strategy

Inspired by a conversation on:

The Best Ever CRE Show

The Best Ever CRE Show

JF 4030: Fireside Chat - Broker Blind Spots, Split-And-Sell Wins and Faster Cash Flow with Ash Patel and John Casmon

Host: John Casmon

Timestamp: 00:18:16 - 00:19:13

Listen to Episode • View Podcast • All Ideas from The Best Ever CRE Show

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Feather Flow

Direct Quote

"We buy each building for $200,000, sell them off individually for four or five."

Market Gap

Investors struggle to find profitable multifamily deals.

Many investors are experiencing diminishing returns in multifamily due to increasing competition and market saturation. This has led to a lack of viable investment opportunities that provide adequate returns. As a result, investors are seeking alternative strategies to generate higher returns. The split-and-sell strategy allows investors to purchase undervalued office buildings at a low cost and sell them individually for a higher price, leveraging the existing market demand for individual properties. This approach mitigates risks associated with market downturns by diversifying exit strategies.

Summary

The creative split-and-sell strategy involves purchasing a portfolio of office properties at a significantly discounted price and then selling the individual buildings separately for profit. This strategy capitalizes on market inefficiencies where buyers may overlook bundled offerings. By acquiring a package of properties, investors can negotiate a lower purchase price, and once acquired, they can market each building individually. This approach not only maximizes the return on investment but also reduces risk by spreading it across multiple sales. Target investors would be those familiar with commercial real estate looking for innovative ways to enhance their portfolio profitability.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$10,000 - $20,000 MRR
Moderate (Most Likely)
$20,000 - $40,000 MRR
Optimistic
$50,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7.2/10
Found on September 16, 2025 • Analyzed on September 16, 2025 7:55 AM

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