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Category Creation for Market Positioning
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Inspired by a conversation on:
The WealthAbility Show with Tom Wheelwright, CPA
Host: Tom Wheelwright
Timestamp: 00:13:34 - 00:14:58
Found an idea? We can build it for you.
We design and develop SaaS, AI, and mobile products — from concept to launch in weeks.
Direct Quote
"People are really more excited about categories than brands."
Summary
Categorization
Scores
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Sign InHow should I validate this branding/marketing idea before building it?
2:34 PM
Great question! For a branding/marketing idea like this, I'd recommend starting with these validation steps:
- Customer interviews: Talk to Generalist to understand their pain points
- MVP approach: Build a simple landing page to test demand
- Competitor analysis: Research existing solutions and identify gaps
Would you like me to help you create a specific validation plan for your high difficulty idea?
2:35 PM
Yes, and what about the technical implementation? Should I build this myself or hire a team?
2:36 PM
Based on your idea's complexity and 6-12 months, here's my recommendation:
Technical Strategy:
- Start with no-code tools for rapid prototyping
- Consider your technical background and available $10,000+
- Plan for scalability from day one
I can help you create a detailed technical roadmap and resource allocation plan...
2:37 PM
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Sign InSimilar Ideas
Brand Positioning Through Strategic Enemy Concept
This business idea revolves around creating a brand that effectively communicates its values and differentiates itself from competitors by identifying a 'strategic enemy.' This enemy can be another brand, a category, or a conventional idea that the brand opposes. Entrepreneurs can implement this by conducting market research to identify what their target audience perceives as the 'enemy' in their industry and then crafting marketing messages that highlight this opposition. For example, a sustainable product brand could position itself against plastic pollution while emphasizing its eco-friendly alternatives. This strategy allows brands to establish clear contrasts that resonate with customers, fostering a stronger emotional connection and loyalty to the brand.