Crisis Management Brand Strategy Service

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Crisis Management Brand Strategy Service

Inspired by a conversation on:

Pivot

Pivot

Kimmel & ABC, Nvidia’s OpenAI Investment, and Tylenol’s Trump Problem

Host: Kara Swisher and Scott Galloway

Timestamp: 00:30:40 - 00:31:10

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Feather Flow

Direct Quote

"One of the reasons Exxon got in so much trouble with Valdez was the CEO couldn't be found. And then the third thing and the hardest thing to do is to overcorrect."

Market Gap

Companies struggle with effective crisis management during public backlash.

In today's fast-paced digital environment, companies often face sudden public relations crises that can threaten their reputation and financial stability. These crises can stem from product safety issues, public statements, or organizational failures. Companies like Tylenol's parent, Kenview, face significant challenges in managing public perception and restoring trust after damaging claims. Existing strategies often lack the necessary tools or expertise to navigate these crises effectively, leading to inconsistent responses and potential long-term damage. For example, the Tylenol crisis of the past serves as a case study in effective crisis management, but many companies still fail to implement similar strategies. Without proper guidance, businesses risk losing customer trust, which can result in decreased sales and market share.

Summary

This business idea revolves around creating a specialized service that offers comprehensive crisis management strategies for brands facing public relations challenges. The service would provide tailored guidance on best practices in crisis communication, including how to acknowledge problems, lead with transparency, and implement corrective actions. This could involve developing crisis simulation exercises for companies to prepare for potential issues, alongside creating a framework for rapid response to misinformation or negative public sentiment. The target audience would primarily include medium to large enterprises in sectors prone to public scrutiny, such as healthcare and consumer goods. By adopting a proactive approach to crisis management, companies can mitigate damage to their reputation and maintain customer loyalty during turbulent times.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$20,000 - $40,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on September 26, 2025 • Analyzed on September 26, 2023 11:53 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
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2:37 PM

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