B2B Humor Content Creation Service

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B2B Humor Content Creation Service

Inspired by a conversation on:

The Marketing Millennials

The Marketing Millennials

How to Make B2B Content Actually Exciting with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 354

Host: Daniel Murray

Timestamp: 00:06:05 - 00:07:30

Listen to Episode • View Podcast • All Ideas from The Marketing Millennials

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Feather Flow

Direct Quote

"I guess for me, it was just marrying these two things together. Like this isn't the TV show severance. We are the same person when we come to work that we are at night."

Market Gap

B2B content lacks personality and humor, leading to disengagement.

Many B2B companies fail to connect with their audience because their content is overly formal and lacks personality. This creates a disconnect between the brand and potential customers, making it difficult to engage effectively. With the rise of social media, audiences expect a level of authenticity and relatability that traditional B2B marketing often overlooks. The challenge is to find ways to incorporate humor and personality into B2B content without sacrificing professionalism or credibility. This is especially crucial as younger generations enter the workforce, who prefer brands that communicate in a relatable manner.

Summary

This business idea proposes a service that helps B2B companies create humorous content tailored to their audience. The service would include content strategy consulting, video production, and even talent sourcing for brand representatives who can deliver engaging, funny content that resonates with viewers. The goal would be to inject personality into B2B communications, making them more relatable and engaging. Targeted at B2B marketers and companies looking to revitalize their brand image, this service would leverage insights from successful content creators to ensure effectiveness. By highlighting relatable experiences and using humor, the service would help brands connect authentically with their audience.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $4,000 MRR
Moderate (Most Likely)
$8,000 - $15,000 MRR
Optimistic
$25,000 - $40,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
8.2/10
Found on October 3, 2025 • Analyzed on October 3, 2025 12:50 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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