Neuroscience-Based Alcohol Reduction Program

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Neuroscience-Based Alcohol Reduction Program

Inspired by a conversation on:

The Lifestyle Investor

The Lifestyle Investor

259: How One Drink of Alcohol Per Day Costs Entrepreneurs Millions Each Year with James Swanwick

Host: Justin Donald

Timestamp: 03:09 - 03:38

Listen to Episode • View Podcast • All Ideas from The Lifestyle Investor

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Direct Quote

"Project 90 is a neuroscience-based coaching program helping executives, entrepreneurs, and investors reduce or eliminate drinking in just 90 days."

Market Gap

Moderate drinking erodes productivity and decision-making in entrepreneurs.

Many entrepreneurs engage in moderate drinking, believing it to be harmless or even beneficial for social interactions and networking. However, studies indicate that even low levels of alcohol consumption can lead to impaired decision-making and decreased productivity. Entrepreneurs often operate at suboptimal levels due to alcohol's impact on clarity and focus, potentially costing them significant revenue over time. Current solutions like self-help books or casual support groups may lack the structured, science-backed approach needed for long-term change, making it challenging for individuals to truly benefit from reducing alcohol consumption.

Summary

The idea is to develop a structured, neuroscience-based program similar to Project 90, which helps entrepreneurs and high achievers reduce or eliminate alcohol consumption within 90 days. This program would utilize scientifically proven methods to rewire participants' relationships with alcohol, focusing on their productivity and decision-making capabilities. Targeting entrepreneurs and executives, the program can leverage online platforms for coaching sessions, community support, and progress tracking, ultimately leading to improved performance and increased revenue. It can incorporate resources, tools, and strategies that have demonstrated effectiveness in helping individuals understand the costs associated with alcohol consumption, making it easier for them to commit to an alcohol-free lifestyle.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$40,000 - $70,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on October 9, 2025 • Analyzed on October 9, 2025 9:48 AM

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Corporate Wellness Programs Focused on Alcohol Reduction

This business idea involves developing corporate wellness programs that focus on reducing alcohol consumption among employees. These programs would integrate educational workshops, coaching, and resources to help employees understand the impact of alcohol on their performance and productivity. By offering tailored solutions that include strategies for reducing alcohol intake, the program can help employees improve their overall well-being and effectiveness in the workplace. Companies can benefit from increased productivity, reduced healthcare costs, and improved employee morale. The programs would be especially relevant for organizations looking to foster a healthier work culture and enhance employee engagement.