Custom Event Tracking Setup Service for E-commerce
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Custom Event Tracking Setup Service for E-commerce

Inspired by a conversation on:

Ecomm Insights by SusTern

Ecomm Insights by SusTern

The Shopify Superpower: Linking GA4 and GSC for Full-Funnel Insights

Host: Ahmed Mazhar

Timestamp: 00:06:12 - 00:06:38

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Feather Flow

Direct Quote

"You often need to set up custom events manually or use third-party tools or integrations."

Summary

The podcast highlights that GA4 requires custom event tracking for deeper e-commerce insights, which can be a hurdle for many Shopify merchants. This business idea involves offering a service that specializes in setting up and configuring custom event tracking for Shopify stores using GA4. By providing this service, entrepreneurs can help merchants gather more granular insights on user interactions such as product views, add-to-cart actions, and checkout behaviors. The service could include a consultation phase to understand the specific needs of each merchant, followed by a tailored implementation of tracking setups. This service would solve the problem of merchants lacking the technical expertise to fully utilize GA4's capabilities, providing them with the data they need to optimize their stores and marketing strategies effectively.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $1,000

Scores

Clarity
8/10
Novelty
6/10
Feasibility
9/10
Market Potential
8/10
Evidence
6/10
Overall
7.4/10
Found on August 23, 2025 • Analyzed on August 23, 2025 9:17 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $1,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

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