Customer Relationship Management Expansion Tool

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Customer Relationship Management Expansion Tool

Inspired by a conversation on:

Sales Logic - Selling Strategies That Work

Sales Logic - Selling Strategies That Work

The Danger of Selling into One Vertical

Host: Mark Hunter and Meredith Elliott Powell

Timestamp: 00:19:03 - 00:20:57

Listen to Episode • View Podcast • All Ideas from Sales Logic - Selling Strategies That Work

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Feather Flow

Direct Quote

"You've got to have the number of relationships that you have in an organization has to be in direct correlation to the size of the business and the opportunity that you have."

Market Gap

Businesses risk losing revenue due to limited customer relationships.

Many businesses, particularly those operating within a single vertical, often face significant risks if they become too reliant on a small number of clients. This can lead to vulnerability if one of those clients changes vendors or leadership. In the example discussed in the podcast, a salesperson lost a major client due to new leadership decisions, highlighting the need for broader relationships within existing accounts. Current CRM systems often do not emphasize the importance of relationship depth across various departments within the same client, leaving businesses exposed to sudden revenue loss.

Summary

The proposed idea is to develop a Customer Relationship Management (CRM) expansion tool that focuses on mapping and managing relationships within larger client organizations. This tool would allow businesses to identify key stakeholders across different departments, track interactions, and ensure that multiple relationships are fostered within each account. By prioritizing relationship depth, businesses can mitigate the risks associated with relying heavily on a few clients. The target audience would be B2B companies operating in sectors where client relationships are crucial, such as manufacturing or professional services. This tool could incorporate features like alerts for changes in leadership or key account updates to encourage proactive engagement.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$4,000 - $10,000 MRR
Moderate (Most Likely)
$10,000 - $25,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.4/10
Found on October 7, 2025 • Analyzed on October 7, 2025 11:35 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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Technical Strategy:

  • Start with no-code tools for rapid prototyping
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