100 Touch Customer Engagement Program

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100 Touch Customer Engagement Program

Inspired by a conversation on:

The Millionaire Real Estate Agent | The MREA Podcast

The Millionaire Real Estate Agent | The MREA Podcast

102. Run the Play: Win in Any Market With James Shaw

Host: Jason Abrams

Timestamp: 00:27:01 - 00:28:28

Listen to Episode • View Podcast • All Ideas from The Millionaire Real Estate Agent | The MREA Podcast

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Feather Flow

Direct Quote

"Figure out what is your hundred touch play to your database every year."

Market Gap

Real estate agents struggle to maintain client engagement.

Many real estate agents find it challenging to stay relevant in their clients' minds, leading to missed opportunities when clients eventually decide to buy or sell. A significant portion of agents’ databases consists of people who don't currently have a real estate need, yet they need to be engaged consistently to ensure they think of the agent when the need arises. Existing engagement strategies may lack frequency or value, causing agents to be forgotten. This issue is amplified in shifting markets where competition is fierce, and maintaining client relationships is pivotal for success.

Summary

The 100 Touch Customer Engagement Program is designed for real estate agents to maintain consistent and meaningful contact with their client database throughout the year. By establishing a structured program that aims for at least 100 touchpoints annually, agents can ensure they remain top-of-mind with their clients. The program would involve crafting valuable content, invitations to events, and timely updates on market conditions. This approach not only enhances client relationships but also increases the likelihood of referrals and repeat business, especially during market shifts when engagement becomes critical. Such a program can leverage email marketing, social media, and direct mail to reach clients effectively.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$10,000 - $20,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
7/10
Evidence
8/10
Overall
7.6/10
Found on September 29, 2025 • Analyzed on September 29, 2025 10:49 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

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