Content Diversification Strategy for Ad Campaigns

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Content Diversification Strategy for Ad Campaigns

Inspired by a conversation on:

Perpetual Traffic

Perpetual Traffic

Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways

Host: Ralph Burns and Lauren Petrullo

Timestamp: 00:11:11 - 00:12:33

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Feather Flow

Direct Quote

"If you can get that middle 80%, that's the market where you start to expand."

Market Gap

Businesses struggle to reach potential customers effectively.

Many businesses only target the top 5-10% of their market, which leads to intense competition and missed opportunities. The remaining 80% of potential customers are often ambivalent and unaware of their needs. This middle group requires tailored strategies to engage them effectively, as they have not yet committed to a solution. Current marketing efforts often fall short of addressing this segment, leading to wasted ad spend and low conversion rates. By not targeting this broader audience, businesses risk stagnation and lack of growth in their market share.

Summary

The content diversification strategy involves creating multiple types of ad content to engage different segments of the audience throughout the marketing funnel. By utilizing various ad objectives and creatives, businesses can effectively lower their cost per lead and increase conversions. This strategy allows businesses to reach not only those ready to buy but also those who are just becoming aware of their needs. Implementing a diversified content strategy can be done through platforms like Meta Ads, utilizing different ad formats and targeting methods to capture a wider audience.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $6,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on September 23, 2025 • Analyzed on September 23, 2025 11:12 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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