Live Social Shopping Events Platform

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Live Social Shopping Events Platform

Inspired by a conversation on:

The GaryVee Audio Experience

The GaryVee Audio Experience

Your Exact Game Plan for Career & Business Success l Tea with GaryVee

Host: Gary Vaynerchuk

Timestamp: 00:39:16 - 00:40:15

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Feather Flow

Direct Quote

"I think this person should go and do a show, sell some random shit around their house..."

Market Gap

Brands struggle to engage customers through social shopping.

As social shopping continues to grow in popularity, many brands face challenges in effectively engaging customers and driving sales through live events. The overwhelming number of options and lack of expertise can lead to stagnation in sales and customer interaction. Brands may not know how to leverage live social shopping effectively or create compelling content that resonates with their audience. This challenge is particularly acute for smaller brands that lack the resources of larger companies. A platform that simplifies this process and offers guidance on hosting live events could meet the rising demand for innovative shopping experiences.

Summary

The proposed business idea is to create a platform dedicated to live social shopping events, enabling brands to host interactive shopping experiences online. This platform would provide tools for brands to easily set up live events, integrate payment solutions, and engage with customers in real time. By showcasing products through engaging live content, brands can enhance their connection with consumers and drive sales. This platform targets small to mid-sized brands looking to expand their reach and enhance customer engagement through innovative shopping experiences.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$20,000 - $35,000 MRR
Optimistic
$60,000 - $90,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
8.2/10
Found on October 2, 2025 • Analyzed on October 2, 2025 3:24 PM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

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  3. Competitor analysis: Research existing solutions and identify gaps

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