Guided Pricing Strategy Consultation Service

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Guided Pricing Strategy Consultation Service

Inspired by a conversation on:

Side Hustle School

Side Hustle School

Ep. 3181 - Q&A: “Should my first info product be $30 or $300?”

Host: Chris Guillebeau

Timestamp: 00:01:05 - 00:06:21

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Feather Flow

Direct Quote

"Your price is a filter; it's going to attract certain buyers, it will repel others."

Market Gap

Entrepreneurs struggle to set optimal prices for digital products.

Many entrepreneurs launching digital products, such as info products, face the challenge of setting the right price. A too low price may attract bargain hunters who expect extensive support and handholding, while a high price could alienate potential customers. This dilemma complicates their ability to position their product effectively in the market. Current resources often provide generic pricing advice without considering specific market dynamics or buyer psychology, leaving entrepreneurs unsure about how to filter the right customers through pricing. Without a clear pricing strategy, entrepreneurs risk low sales or high support demands, undermining their business viability.

Summary

This business idea is to create a guided consultation service focused on pricing strategy for digital entrepreneurs launching info products. The service would help clients assess their product value, target market, and the psychology of pricing to determine an optimal price point. This could include a structured framework to analyze competitors, perceived value, and customer expectations. The consultation could also offer tiered pricing strategies, helping clients implement initial prices and adjust them as needed based on market feedback. By providing tailored advice, the service aims to empower entrepreneurs to attract the right customers while maximizing their product's perceived value.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $2,000 MRR
Moderate (Most Likely)
$2,500 - $5,000 MRR
Optimistic
$5,000 - $10,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
7/10
Evidence
8/10
Overall
7.6/10
Found on September 16, 2025 • Analyzed on September 16, 2025 8:54 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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