Employee-Generated Content Training Workshops

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Employee-Generated Content Training Workshops

Inspired by a conversation on:

The Boss in Heels Podcast

The Boss in Heels Podcast

Melissa Laurie: Creating One Of Asia's Fastest Growing Social Video Agencies

Host: Lara Nercessian

Timestamp: 25:30 - 27:00

Listen to Episode • View Podcast • All Ideas from The Boss in Heels Podcast

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Feather Flow

Direct Quote

"We offer employee generated content training. And the new way to do employee generated content is when a company trains their staff or their team members."

Market Gap

Companies struggle to create authentic content that resonates.

Many companies find it challenging to generate engaging content that reflects their brand culture and values. Traditional advertising often lacks authenticity, leading to disconnection with potential customers. Employees, who are most familiar with the brand, can be powerful advocates but may lack the confidence or skills to create effective content. Current solutions often overlook the potential of leveraging internal voices, resulting in missed opportunities for authentic storytelling. As social media becomes increasingly vital for brand visibility, the need for companies to embrace employee-generated content grows. By training employees to create content, brands can foster a genuine connection with their audience, showcasing the real people behind the company.

Summary

The idea involves creating a business that focuses on offering training workshops to companies aimed at enabling employees to generate content for the brand’s social media channels. These workshops would teach employees the skills and techniques needed to produce engaging short-form videos that reflect the company’s culture and values. By empowering employees to share their experiences and perspectives, brands can create authentic content that resonates with their audience. This service targets companies of all sizes looking to enhance their social media presence and build a more personal connection with their customers. Implementing this idea would involve developing a curriculum for the workshops, creating promotional materials, and establishing partnerships with organizations looking to improve their content strategy.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
< $1,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
7/10
Overall
7.8/10
Found on September 11, 2025 • Analyzed on September 11, 2023 12:22 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

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  • Consider your technical background and available < $1,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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