Targeted Podcast Advertising Platform

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Targeted Podcast Advertising Platform

Inspired by a conversation on:

Right About Now - Legendary Business Advice

Right About Now - Legendary Business Advice

PR Strategies That Actually Work: Storytelling, Social Media & Earned Media | Jason Kocina

Host: Ryan Alford

Timestamp: 00:05:26 - 00:06:22

Listen to Episode • View Podcast • All Ideas from Right About Now - Legendary Business Advice

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Feather Flow

Direct Quote

"The number of possible channels has changed. Now we can split it down to, I only want to target people who build things out of plastic from Western United States or something."

Market Gap

Brands struggle to find targeted advertising channels.

With the proliferation of digital media, brands often find it challenging to reach their specific target audiences effectively. Traditional advertising channels are becoming less effective as consumers become more selective about the content they engage with. This fragmentation of media presents a significant challenge for marketers who need to ensure their message reaches the right audience. Current solutions often rely on broad targeting, leading to wasted ad spend and low conversion rates. Companies need a platform that enables them to connect with niche audiences through targeted advertising in specific channels, such as podcasts, which can deliver more engaged listeners.

Summary

A targeted podcast advertising platform could help brands connect with specific audiences based on niche interests. This platform would allow businesses to select podcasts that align with their target demographics and interests, facilitating more effective ad placements. It could also offer analytics to measure the performance of ads and optimize campaigns for better results. By serving ads to engaged listeners who are more likely to be interested in the product or service, brands can improve their return on investment. The target audience would include small to medium businesses looking to enhance their advertising efforts through precise targeting.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $7,000 MRR
Moderate (Most Likely)
$8,000 - $15,000 MRR
Optimistic
$15,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.8/10
Found on October 7, 2025 • Analyzed on October 7, 2025 10:11 AM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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