Customer Metrics Tracking App for Shopify
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Customer Metrics Tracking App for Shopify

Inspired by a conversation on:

Perpetual Traffic

Perpetual Traffic

Top Ways Your PPC Spend is Being Wasted with John Moran

Host: Ralph Burns & Kassim Aslam

Timestamp: 00:02:31 - 00:04:38

Listen to Episode • View Podcast • All Ideas from Perpetual Traffic

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Direct Quote

"I would highly, highly, highly recommend it because you can actually develop a whole CAC, MER, and LTV target off of that one app that usually takes a CMO about a month to produce."

Summary

The podcast discusses an app called 'By the Numbers' designed for Shopify store owners to track critical customer metrics. This app helps users track key performance indicators like customer acquisition cost (CAC), purchase frequency, average order value, and lifetime value (LTV) of customers. By streamlining the collection and analysis of these metrics, this tool saves significant time for marketers, allowing them to focus on strategy rather than data gathering. The app is particularly valuable for small and medium-sized e-commerce businesses looking to optimize their marketing efforts and improve profitability. It can help identify which customers are most valuable and how to target them effectively, ultimately driving sales growth.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Low
Time to Revenue
< 1 month
Initial Investment
< $100

Scores

Clarity
8/10
Novelty
6/10
Feasibility
9/10
Market Potential
7/10
Evidence
8/10
Overall
7.6/10
Found on September 3, 2025 • Analyzed on September 3, 2025 5:19 AM

Deep Analysis

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Market Analysis
Size, growth projections, demographics
Competitive Landscape
Direct & indirect competitors
Implementation Roadmap
Step-by-step MVP plan
Revenue Model
Pricing strategies & projections
Risk Analysis
Challenges & mitigation strategies
Funding & Resources
Capital requirements & options
Success Indicators
KPIs & validation metrics
Actionable Next Steps
30-day action plan
Problem Analysis
Core pain points & solutions
Curated Resources
Tools, reports & communities
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1. Underlying Pain and Challenge

Many small and medium-sized e-commerce businesses struggle to efficiently manage and analyze critical customer metrics. These metrics include customer...

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  • 1. Underlying Pain and Challenge
  • 2. Market Analysis
  • 3. Competitive Landscape
  • 4. Implementation Roadmap
  • 5. Revenue Model Deep Dive
  • 6. Risks and Mitigation
  • 7. Funding and Resources
  • 8. Success Indicators
  • 9. Actionable Next Steps
  • 10. Additional Resources
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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your low difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Implementation Roadmap

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Project Overview

42
Days to Launch
$100
Estimated Cost
Low
Complexity
5
Phases

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Complete step-by-step breakdown with timelines
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Market Size Analysis
TAM, SAM, and growth projections
Competitor Mapping
Direct and indirect competitor analysis
Customer Personas
Detailed profiles and pain points
Unit Economics
CAC, LTV, and revenue projections
MVP Strategy
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Growing
Market Maturity
12x
LTV/CAC Ratio
30
MVP Days
3
Direct Competitors

Market Analysis

The target market for this business idea shows significant potential for growth. Market research indicates a total addressable market (TAM) of approximately $2.3 billion, with a serviceable addressable market (SAM) of $340 million...

Market Segments
Small E-commerce Businesses
Approximately 1.7 million Shopify stores globally

Typically run by entrepreneurs or small teams with limited m...

Medium-sized E-commerce Businesses
Approximately 300,000 Shopify stores globally

Often have established customer bases and more complex data...

Competitive Landscape

Klaviyo
Strengths:

Robust data analytics, integration with Shopify, s...

Weaknesses:

Higher pricing structure, may be complex for begin...

Glew.io
Strengths:

Comprehensive reporting features, beginner-friendl...

Weaknesses:

Limited customization options, dependency on third...

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2
Personas
4
MVP Features
2
Revenue Streams
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Seed Keywords (20-30)
Primary, secondary, and long-tail keywords
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Free and paid SEO tools
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3
Seed Keywords
1
Content Pillars
1
Quick Wins
2
Tools

Seed Keywords (3)

Customer Metrics Tracking App
High
Type: Primary
Intent: Commercial
Volume: 100-1k
Shopify app for tracking customer metrics
High
Type: Secondary
Intent: Informational
Volume: 0-100
How to track customer acquisition cost on Shopify
Medium
Type: Long-tail
Intent: Informational
Volume: 0-100

Quick Wins

Create a blog post addressing common questions about tracking customer metrics on Shopify.
1-2 weeks High Impact
Effort Required: Medium

Complete SEO Strategy Available

Get full access to seed keywords, content strategy, validation tactics, and tool recommendations for early-stage customer acquisition.

1
Content Clusters
2
Validation Tactics
2
Tools
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