Omnichannel Marketing Collaboration Tool
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Omnichannel Marketing Collaboration Tool

Inspired by a conversation on:

Perpetual Traffic

Perpetual Traffic

Top Ways Your PPC Spend is Being Wasted with John Moran

Host: Ralph Burns & Kassim Aslam

Timestamp: 00:10:42 - 00:12:36

Listen to Episode • View Podcast • All Ideas from Perpetual Traffic

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Direct Quote

"It's an hour long where I sit down with my spreadsheet. You sit down with your spreadsheet. We make sure that these numbers all match."

Summary

The podcast emphasizes the importance of collaboration between marketing and finance teams to ensure accurate tracking of marketing spend and revenue. A potential business idea emerges to create a tool that facilitates this collaboration, allowing marketing and finance teams to reconcile their data in real-time. This tool could provide dashboards that visualize key metrics from various platforms, enabling both teams to work from a single source of truth. By reducing discrepancies between reported ad spend and actual revenue, businesses can better allocate their marketing budgets and improve overall profitability. This tool would particularly benefit companies that heavily rely on digital advertising and need to ensure that their marketing efforts are accurately reflected in their financial performance.

Categorization

Business Model
Platform
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Scores

Clarity
7/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
6/10
Overall
7.2/10
Found on September 3, 2025 • Analyzed on September 3, 2025 5:19 AM

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How should I validate this platform idea before building it?

2:34 PM

Great question! For a platform idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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