Two-Step Form Builder

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Two-Step Form Builder

Inspired by a conversation on:

The Marketing Millennials

The Marketing Millennials

5 Tips to Turn Form Fills into Fans | Bathroom Break #74

Host: Jay Schwetelson and Daniel Murray

Timestamp: 03:42 - 04:06

Listen to Episode • View Podcast • All Ideas from The Marketing Millennials

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Feather Flow

Direct Quote

"I think you need to have the first field, just grab an email because you need to be able to remarket retarget."

Market Gap

Long forms deter users from completing submissions.

Long and complex forms often deter potential customers from completing their submissions. Users may become frustrated by the number of fields required, leading to high abandonment rates. A two-step form builder addresses this issue by first asking for a minimal amount of information, such as an email address, before revealing additional fields. This approach not only simplifies the initial entry but also allows businesses to start building a relationship with leads right away. The first step builds trust, and once users see they are engaged, they are more likely to complete the full form.

Summary

The Two-Step Form Builder is a software tool designed to improve form completion rates by breaking down the submission process into two parts. In the first step, users only need to provide their email address, which allows for immediate remarketing and retargeting opportunities. Once they engage, they are presented with additional fields to provide more information. This tool targets e-commerce businesses, service providers, and marketers looking to optimize their lead generation processes. By implementing this tool, businesses can expect improved user engagement and higher conversion rates.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$1,500 - $4,000 MRR
Moderate (Most Likely)
$8,000 - $15,000 MRR
Optimistic
$25,000 - $40,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
6/10
Feasibility
7/10
Market Potential
8/10
Evidence
8/10
Overall
7/10
Found on September 22, 2025 • Analyzed on September 22, 2025 12:52 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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