Subscription-Based Marketing Automation Platform

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Subscription-Based Marketing Automation Platform

Inspired by a conversation on:

The Game with Alex Hormozi

The Game with Alex Hormozi

Day 1 From My $105M Book Launch | Ep 952

Host: Alex Hormozi

Timestamp: 01:25:20 - 01:26:50

Listen to Episode • View Podcast • All Ideas from The Game with Alex Hormozi

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Feather Flow

Direct Quote

"If you can just execute this consistently, it can have tremendous impact on the business."

Market Gap

Businesses struggle to maintain consistent customer engagement.

Many businesses find it challenging to keep their customers engaged consistently, leading to drops in retention and sales. The lack of effective marketing automation tools means that businesses cannot sustain ongoing communication with their customer base, resulting in missed opportunities for upselling and cross-selling. Current automation solutions may be too complex or costly for small to mid-sized businesses, preventing them from leveraging technology to enhance customer relationships. This gap in the market presents a unique opportunity for a user-friendly, subscription-based marketing automation platform that simplifies the process and drives better results.

Summary

This business idea proposes the development of a subscription-based marketing automation platform tailored for small to mid-sized businesses. The platform would offer easy-to-use tools for creating automated marketing campaigns, including email sequences, social media posts, and customer engagement strategies. The goal is to enable businesses to maintain regular communication with their customers and automate follow-ups, ensuring that no customer feels neglected. Customizable templates and analytics dashboards would help businesses track engagement and optimize their marketing efforts. By reducing the complexity typically associated with marketing automation, this platform can empower businesses to engage more effectively with their customer base.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$4,000 - $8,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$40,000 - $80,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on September 17, 2025 • Analyzed on September 17, 2023 8:35 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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