Ad Attribution Software for Affiliates

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Ad Attribution Software for Affiliates

Inspired by a conversation on:

The Game with Alex Hormozi

The Game with Alex Hormozi

You Need More Volume. Hormozi Hotline. | Ep 957

Host: Alex Hormozi

Timestamp: 00:01:40 - 00:02:21

Listen to Episode • View Podcast • All Ideas from The Game with Alex Hormozi

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Feather Flow

Direct Quote

"You just need to add, do you have software for ad attribution? No. Yeah. Just literally hook, like this is a one-time setup."

Market Gap

Influencers struggle with ad attribution for affiliate marketing.

Many influencers act as affiliates but face challenges in tracking their ad performance due to lack of proper attribution software. This leads to difficulty in understanding the effectiveness of their ad spend and optimizing campaigns. Without clear data, they may underperform or miss out on potential profits. Existing solutions can be expensive or complex for an individual influencer, leaving a gap for a more accessible tool that simplifies ad attribution for affiliates.

Summary

The business idea is to develop ad attribution software specifically designed for influencers and affiliate marketers. This tool would streamline the process of tracking ad performance, providing insights into conversions, and optimizing ad spending. By offering a user-friendly interface and affordable pricing, it could cater to individuals who may not have the technical expertise or budget for complex solutions. This software could also include features that allow users to easily integrate their campaigns with social media platforms and provide clear analytics on their ad performance.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$20,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7.2/10
Found on October 14, 2025 • Analyzed on October 14, 2023 5:19 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

Ad Attribution Software for Influencers

An ad attribution software specifically designed for influencers could provide a simplified solution for tracking ad performance. This tool would enable influencers to link their advertising efforts directly to conversions, providing valuable data that can help optimize ad spend and improve campaign effectiveness. By integrating with popular social media platforms, this software could streamline the process of setting up tracking pixels and gathering data. Target users would include micro to mid-tier influencers who may not have the resources of larger brands but still want to maximize their ad performance. The solution could be marketed through influencer networks and partnerships with affiliate brands.