MMS Marketing Automation for E-commerce

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MMS Marketing Automation for E-commerce

Inspired by a conversation on:

The Marketing Millennials

The Marketing Millennials

Building an AI-First Marketing Mindset with Tim Glomb, VP of Digital, Content, and AI at Wunderkind | Ep. 349

Host: Daniel Murray

Timestamp: 00:08:20 - 00:10:11

Listen to Episode • View Podcast • All Ideas from The Marketing Millennials

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Feather Flow

Direct Quote

"Using multimedia messaging services like GIFs and having images actually helps you stand out in the text message box."

Market Gap

Brands struggle to stand out in a crowded marketing space.

As the digital marketing landscape becomes increasingly saturated, brands face the challenge of capturing consumer attention amidst a barrage of emails, texts, and advertisements. Traditional SMS marketing often lacks the visual appeal necessary to engage consumers. With a significant portion of communication happening through mobile devices, brands need innovative ways to differentiate their messages from competitors. Current SMS campaigns typically rely on plain text, which may fail to create a memorable impression or drive conversions. To effectively reach consumers, brands must find ways to enhance their messaging strategies by incorporating visual elements.

Summary

This business idea focuses on developing a multimedia messaging service (MMS) marketing automation platform specifically for e-commerce brands. The platform would enable brands to create visually rich marketing messages that incorporate images, GIFs, and videos, enhancing consumer engagement and driving higher conversion rates. By leveraging data on consumer behavior, the platform could automate the delivery of personalized MMS messages based on user interactions and preferences. This approach not only stands out in consumers' mobile messaging apps but also enhances the overall shopping experience, encouraging users to return to the brand's site to complete their purchases.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $6,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
8/10
Evidence
8/10
Overall
8/10
Found on September 17, 2025 • Analyzed on September 17, 2025 12:53 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

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  2. MVP approach: Build a simple landing page to test demand
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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

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