Racial Profiling Awareness Shopping App
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Racial Profiling Awareness Shopping App

Inspired by a conversation on:

The Daily Show: Ears Edition

The Daily Show: Ears Edition

In the Field with Jessica Williams

Host: Jessica Williams

Timestamp: 34:00 - 36:00

Listen to Episode • View Podcast • All Ideas from The Daily Show: Ears Edition

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Feather Flow

Direct Quote

"Let's start simple. When entering a store, alert everyone to your presence. Hey everybody, my name is Jessica Williams and I intend to buy a pack of gum."

Summary

This business idea revolves around creating a mobile application designed to assist shoppers, particularly from marginalized communities, in navigating retail environments where they may face racial profiling. The app could provide users with strategies and tips for shopping safely, including how to make their presence known in a store setting, interact with staff positively, and understand their rights as consumers. It would feature community-shared experiences, tips from legal experts, and possibly a directory of stores known for their fair treatment of customers. The target audience includes Black shoppers and other marginalized groups who often experience profiling while shopping. To implement this idea, the app could leverage user-generated content and partnerships with civil rights organizations to create a community-driven platform that empowers users and raises awareness about racial profiling issues.

Categorization

Business Model
App
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
< $1,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
7/10
Evidence
6/10
Overall
6.8/10
Found on August 25, 2025 • Analyzed on August 25, 2025 11:01 AM

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How should I validate this app idea before building it?

2:34 PM

Great question! For a app idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $1,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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