Immersive Experience Creation Platform

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Immersive Experience Creation Platform

Inspired by a conversation on:

The Information's TITV

The Information's TITV

Eventbrite CEO Julia Hartz on Live Events, AI in Logistics & Healthcare, AI Euphoria | Sep 11, 2025

Host: Akash Pasricha

Timestamp: 00:31:03 - 00:36:25

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Direct Quote

"We recently announced the formation of a wholly owned subsidiary called Bright House."

Market Gap

Digital brands struggle to create engaging offline experiences for consumers.

As digital engagement becomes increasingly prevalent, brands are looking for ways to connect with consumers in the real world. However, many digital brands lack the expertise or resources to design and execute immersive experiences that resonate with their audience. This gap presents a challenge, as consumers, especially younger generations, desire in-person events that reflect their interests and passions. Current solutions often fall short of delivering customized, meaningful engagements that leave a lasting impression. Brands that fail to create these connections risk losing relevance in an increasingly competitive market. The rise of niche identities and community-driven experiences emphasizes the need for a dedicated platform that helps brands transition their digital presence into engaging offline events.

Summary

The business idea is to create a platform that enables brands to design and execute immersive experiences, leveraging the expertise of Eventbrite's new subsidiary, Bright House. This platform would support brands in developing events that align with their identity and engage their target audience, utilizing insights from consumer data to tailor experiences. By focusing on popular trends like curated lifestyle events and fandom-driven culture, this platform would empower brands to create unique, memorable offline interactions. Target customers include digital brands, marketers, and event organizers looking to enhance their consumer engagement strategies. The implementation would involve building a user-friendly interface for event planning, partnerships with creators and venues, and utilizing data analytics to inform programming decisions.

Categorization

Business Model
Platform
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
6-12 months
Initial Investment
$1,000-$10,000

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
8.2/10
Found on September 12, 2025 • Analyzed on September 12, 2025 12:15 AM

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How should I validate this platform idea before building it?

2:34 PM

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