Money Psychology Coaching Platform

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Money Psychology Coaching Platform

Inspired by a conversation on:

Personal Finance for Long-Term Investors - The Best Interest

Personal Finance for Long-Term Investors - The Best Interest

Manage *Yourself* More Than Your Portfolio | Hanna Horvath - E116

Host: Jesse Cramer

Timestamp: 21:41 - 22:26

Listen to Episode • View Podcast • All Ideas from Personal Finance for Long-Term Investors - The Best Interest

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Feather Flow

Direct Quote

"We have money scripts, which are these kind of underlying beliefs and emotions we have about money."

Market Gap

Individuals struggle with unconscious money beliefs affecting their finances.

Many people are unaware of their 'money scripts'—the unconscious beliefs and emotions that influence their financial behavior. These scripts often stem from childhood experiences and can lead to repeated financial mistakes. For instance, someone might feel anxious about spending due to a belief instilled from their upbringing. Without awareness of these scripts, individuals often make suboptimal financial decisions that can hinder their wealth accumulation. Financial education alone does not address these underlying beliefs, which can result in ongoing stress and anxiety about money management.

Summary

A coaching platform could be developed focusing on helping individuals identify and understand their money scripts. This service would offer personalized sessions where clients can explore their financial behaviors through the lens of psychology. The platform can utilize assessments to categorize different money scripts and provide tailored advice on overcoming negative scripts. By integrating techniques from behavioral finance, clients can learn to manage their emotions around money more effectively, leading to better financial decisions. This would particularly appeal to those who want to improve their financial literacy while addressing deeper psychological barriers.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $4,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $25,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7.2/10
Found on September 17, 2025 • Analyzed on September 17, 2025 7:09 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

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  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

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