Vested: Equity Valuation Tracking Tool

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Vested: Equity Valuation Tracking Tool

Inspired by a conversation on:

The Meb Faber Show - Better Investing

The Meb Faber Show - Better Investing

Turning Expiring Options Into Venture Exposure [Vested’s Dave Thornton] | #597

Host: Meb Faber

Timestamp: 00:26:18 - 00:29:02

Listen to Episode • View Podcast • All Ideas from The Meb Faber Show - Better Investing

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Direct Quote

"we're launching now is not around stock option exercise funding, but rather tracking the value of your equity over time."

Market Gap

Employees lack tools to track and understand their equity value.

One of the significant challenges employees face when holding stock options or equity in startups is the lack of visibility and understanding of their equity's current and potential value. This uncertainty often leads to stock option abandonment, as employees may not see the benefit of exercising options they perceive as worthless. Current market solutions do not provide a user-friendly way for employees to monitor the performance of their equity or understand how it compares to market benchmarks. The absence of a straightforward valuation tool means that employees miss out on the opportunity to make informed decisions about their financial futures. As the startup ecosystem continues to grow, there is an increasing need for accessible tools that help employees make sense of their equity as part of their overall compensation package.

Summary

The business idea revolves around Vested's new tool called 'Vestimate', designed to track the fair market value of startup equity over time. This platform allows employees to link their equity accounts and access real-time data and visualizations related to their stock's performance. By providing insights into how their equity is performing relative to competitors, Vestimate aims to engage employees who are currently satisfied in their roles while educating them on the value of their stock options. This tool not only serves as a retention strategy for employees but also reduces the likelihood of option abandonment by empowering employees with knowledge about their equity. The target audience includes startup employees who wish to better manage their equity and make informed decisions regarding their stock options. To implement this business idea, Vested could leverage partnerships with equity management platforms like Carta to ensure data accuracy and reliability.

Categorization

Business Model
Product
Target Founder
Technical
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $100

Scores

Clarity
9/10
Novelty
8/10
Feasibility
8/10
Market Potential
9/10
Evidence
9/10
Overall
8.6/10
Found on September 12, 2025 • Analyzed on September 12, 2025 9:17 AM

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How should I validate this product idea before building it?

2:34 PM

Great question! For a product idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

Stock Option Exercise Financing Platform

The proposed business idea is a financing platform that provides funds to startup employees to exercise their stock options before they expire. By offering quick access to capital, the platform enables employees to convert their options into shares, thus ensuring they do not lose out on potentially valuable equity. This service would target employees of VC-backed startups who typically struggle to find the cash required for exercising their options. The platform could employ a simple application process where employees submit their stock option details and receive funding based on the fair market value of their shares. The platform would then take a percentage of the shares as compensation for the financing, thereby aligning interests between the company and its former employees. This service not only helps employees secure their financial future but also enhances the company’s reputation as an employer that cares about its workforce.