Ad Management Platform for Video Games

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Ad Management Platform for Video Games

Inspired by a conversation on:

Prof G Markets

Prof G Markets

What Happens if the Fed is Compromised — ft. Claudia Sahm

Host: Scott Galloway

Timestamp: 06:00 - 07:00

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Feather Flow

Direct Quote

"Video games only make up 3% of global ad spend... you’re just going to see ads pumped into this business."

Market Gap

Video games are under-monetized compared to their audience size.

The video gaming industry is experiencing explosive growth, with a significant increase in player engagement. However, despite this growth, video games capture only 3% of global advertising spend, while television commands a quarter. This discrepancy indicates a massive untapped opportunity for advertising revenue within the gaming ecosystem. Current advertising solutions often overlook the gaming sector, leading to lost revenue potential for developers and advertisers alike. As the number of gamers continues to rise, the need for effective ad management solutions tailored to this audience becomes increasingly urgent to capitalize on the attention that games command.

Summary

The proposed business idea is an ad management platform specifically designed for video games. This platform would enable game developers and advertisers to seamlessly integrate and optimize advertising within gaming experiences. By leveraging data analytics, the platform could provide insights into player behavior and preferences, allowing targeted advertising that enhances rather than disrupts the gaming experience. Similar to how social media platforms have integrated ads into their user experience, this platform would create a revenue stream for developers while providing advertisers a way to reach a highly engaged audience. The target audience includes game developers seeking additional revenue streams and advertisers looking to tap into the lucrative gaming market. The platform would need to focus on ease of integration with existing games and offer analytics tools for advertisers and developers alike.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$40,000 - $80,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
9/10
Evidence
7/10
Overall
7.4/10
Found on October 3, 2025 • Analyzed on October 3, 2025 9:43 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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