Given the declining performance of traditional brick-and-mortar retailers like Target and Macy's, there exists a significant opportunity to create a retail analytics platform that helps these businesses gain insights into customer behavior and sales performance. This platform could leverage data analytics to provide actionable insights, helping retailers understand foot traffic, customer preferences, and sales trends. The goal would be to empower retailers to make data-driven decisions to enhance customer experiences and optimize inventory management. To implement this idea, entrepreneurs could use existing technologies such as IoT sensors for foot traffic analysis and integrate them with an analytics dashboard that retailers can easily access. This solution would target small to medium-sized retailers who may not have the resources to leverage sophisticated data analytics. By focusing on actionable insights and user-friendly interfaces, the platform can help these retailers compete more effectively against e-commerce giants like Amazon.