Watchmaking Heritage Experience Workshops

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Watchmaking Heritage Experience Workshops

Inspired by a conversation on:

The Gstaad Guy Podcast

The Gstaad Guy Podcast

Ilaria Resta: CEO of Audemars Piguet – Preserving Heritage, Embracing Innovation, & Embodying the Brand’s Ethos

Host: The Gstaad Guy

Timestamp: 27:11 - 28:25

Listen to Episode • View Podcast • All Ideas from The Gstaad Guy Podcast

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Feather Flow

Direct Quote

"We started to do more and more masterclasses...letting people touch components and see with their own hands and eyes how complicated it is to not even assemble a watch."

Market Gap

Lack of engagement and understanding in the watchmaking craft.

Many people have a superficial understanding of watchmaking and its complexities. As the industry faces challenges in attracting new talent and interest, there is a need to create immersive experiences that educate potential future watchmakers and enthusiasts. Current offerings in watchmaking education often lack hands-on experiences, making it difficult for individuals to grasp the intricacies of the craft. Without innovative educational approaches, the heritage and future of watchmaking may be at risk as fewer people appreciate or understand the craftsmanship involved.

Summary

This business idea involves creating experiential workshops focused on watchmaking heritage, where participants can gain hands-on experience in assembling watches and learning about the craftsmanship involved. By partnering with established watch brands like Audemars Piguet, these workshops could offer insights into the history of watchmaking while allowing participants to engage directly with the materials and techniques. The target audience includes watch enthusiasts, collectors, and anyone interested in understanding the craftsmanship behind luxury watches. This experiential learning could help bridge the gap between traditional watchmaking and modern consumer interests, fostering a new appreciation for the art.

Categorization

Business Model
Content
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on September 24, 2025 • Analyzed on September 24, 2025 7:47 AM

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