This business idea involves creating a fitness program centered around the use of weighted vests, which can be marketed to gyms and personal trainers. The program would provide guidelines for effective workouts incorporating these vests, demonstrating how they can enhance strength and endurance training. Additionally, the company could sell their own branded weighted vests in various weights and styles. Target audiences include fitness enthusiasts, personal trainers, and gyms looking to offer unique training programs. Strategies could include workshops, online fitness classes, and partnerships with fitness influencers to promote the benefits of training with weighted vests. The program could capitalize on the trend of bodyweight and resistance training, providing a fresh approach to fitness.