Innovation Broker Network for Small Businesses

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Innovation Broker Network for Small Businesses

Inspired by a conversation on:

The EntreLeadership Podcast

The EntreLeadership Podcast

#286: Ignore Conventional Wisdom with Charles Duhigg

Host: Ken Coleman

Timestamp: 06:01 - 09:23

Listen to Episode • View Podcast • All Ideas from The EntreLeadership Podcast

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Direct Quote

"What innovation brokers do is they take that old idea and they say, look, I'm not going to use it to solve the same problem it's always solved. Instead, I'm going to drag it into a new setting."

Market Gap

Small businesses struggle to innovate using traditional methods.

Many small businesses rely on outdated methods or conventional ideas when attempting to innovate, which can limit their growth and adaptability. This issue is prevalent in industries where creative solutions are necessary for differentiation and competition. Current approaches often lead to repetitive, clichéd ideas and fail to leverage existing concepts in new contexts. As the market evolves, the inability to adapt or innovate can lead to stagnation and lost opportunities. There is a growing trend towards collaboration and knowledge-sharing across sectors that small businesses can leverage to enhance their creative processes.

Summary

The idea is to establish an 'Innovation Broker Network' that connects small businesses with individuals skilled in applying existing knowledge and solutions to new challenges. This network would facilitate the sharing of ideas between diverse industries, allowing businesses to repurpose old ideas in innovative ways. Members could participate in workshops, brainstorming sessions, and collaborative projects to explore how existing solutions can tackle their unique problems. By fostering an environment of creativity and collaboration, this network would help small businesses break free from conventional thinking and drive their innovation efforts effectively.

Categorization

Business Model
Community
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$40,000 - $60,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on October 1, 2025 • Analyzed on October 1, 2023 6:51 AM

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How should I validate this community idea before building it?

2:34 PM

Great question! For a community idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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