Value ETF for Impact Investing
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Value ETF for Impact Investing

Inspired by a conversation on:

Value Investing with Legends

Value Investing with Legends

Andrew Wellington & Dan Kaskawits - Finding the Gems Amid the Junk

Host: Tano Santos

Timestamp: 01:00:54 - 01:01:30

Listen to Episode • View Podcast • All Ideas from Value Investing with Legends

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Direct Quote

"We created an ETF that takes the 1,000 largest stocks, sorts them by forward PE, buys an equal weighted portfolio, the cheapest 200."

Summary

Creating an ETF that focuses on value stocks aligned with impact investing principles can attract investors looking for both financial returns and social impact. This ETF could select companies that meet specific criteria based on environmental, social, and governance (ESG) factors while also maintaining a focus on value metrics like price-to-earnings ratios. The fund would provide a diversified, low-cost investment option for those wanting to support companies making a positive impact. Target customers include individual investors, financial advisors, and institutions looking to align their investment strategy with ethical and sustainable practices.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
High
Time to Revenue
> 1 year
Initial Investment
> $10,000

Scores

Clarity
9/10
Novelty
8/10
Feasibility
6/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on August 26, 2025 • Analyzed on August 26, 2025 4:33 AM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and > 1 year, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available > $10,000
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2:37 PM

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Similar Ideas

Impact Measurement Platform for Value Investments

Lyrical Asset Management emphasizes the importance of measuring the impact of investments on sustainable development goals. Building a platform that helps companies quantify and report their impact metrics could be a valuable business opportunity. This platform could serve as a resource for both investors and companies seeking to align their operations with social and environmental goals. The platform would facilitate data collection, analysis, and reporting, helping firms demonstrate their contributions to sustainability and attract investment from socially conscious investors. Target customers include investment firms, ESG-focused funds, and businesses aiming to improve their sustainability reporting.