BMS Awareness Coaching for Veterans

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BMS Awareness Coaching for Veterans

Inspired by a conversation on:

Drive On: Helping Veterans Navigate PTSD & Life After Military Service

Drive On: Helping Veterans Navigate PTSD & Life After Military Service

Why Veterans Crave Chaos

Host: Scott DeLuzio

Timestamp: 00:44:30 - 01:03:13

Listen to Episode • View Podcast • All Ideas from Drive On: Helping Veterans Navigate PTSD & Life After Military Service

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Feather Flow

Direct Quote

"Once you understand that you are in a machine and just like a car, you got oil, you got gas, you got water, antifreeze..."

Market Gap

Veterans struggle with trauma-induced chemical imbalances that hinder their daily functioning.

Veterans often return from combat with a rewired body-mind-soul (BMS) system that struggles to adapt to civilian life. The trauma and adrenaline experienced in combat can lead to heightened stress, anxiety, and a craving for chaos when faced with everyday situations. Many veterans find the mundane aspects of civilian life dull and seek out high-risk activities to replicate the adrenaline they once felt. Current solutions often fall short as veterans lack personalized guidance to understand their BMS and how to manage their internal chemistry effectively. This lack of awareness can lead to feelings of isolation and self-sabotage, ultimately costing veterans their well-being and stability in life.

Summary

The concept of BMS Awareness Coaching focuses on helping veterans understand the intricate relationship between their body, mind, and soul, particularly after experiencing trauma. This coaching service would involve workshops and one-on-one sessions where veterans learn to identify their unique BMS systems and how to manage their internal chemistry. By providing tools and techniques to lower their 'adrenaline bar' and achieve a sense of balance, veterans can regain control of their lives. The target audience would be veterans struggling to reintegrate into civilian life, particularly those who feel disconnected or overwhelmed by the transition. This coaching could be implemented through online courses, group therapy sessions, or individual consultations, utilizing both in-person and virtual formats.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
< $1,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on September 9, 2025 • Analyzed on September 9, 2025 10:06 AM

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