Ad Attribution Accuracy Enhancement Tool

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Ad Attribution Accuracy Enhancement Tool

Inspired by a conversation on:

Perpetual Traffic

Perpetual Traffic

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2)

Host: Ralph Burns

Timestamp: 00:04:33 - 00:05:32

Listen to Episode • View Podcast • All Ideas from Perpetual Traffic

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Feather Flow

Direct Quote

"Attribution is only 55% accurate in US territories, 45% accurate in Asian territories."

Market Gap

Inaccurate ad attribution leads to poor decision-making.

Accurate attribution is critical for assessing ad performance, yet many businesses face challenges due to the limitations of current tracking methods. High levels of inaccuracy can mislead marketers about which channels and ads are driving conversions, resulting in ineffective allocation of marketing budgets. This is particularly problematic for small to medium-sized businesses that depend on precise data to optimize their campaigns. Inaccurate attribution can lead to wasted ad spend, missed opportunities for growth, and an inability to scale effectively.

Summary

The proposed business idea is an ad attribution accuracy enhancement tool designed to improve the reliability of conversion tracking. This tool would integrate with existing advertising platforms to provide enhanced tracking capabilities, utilizing advanced algorithms to better attribute conversions across multiple channels. It could also offer insights into the effectiveness of various ad campaigns, helping businesses make informed decisions and optimize their ad spend. The target audience would include digital marketers and business owners who require accurate attribution to improve their advertising ROI.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
High
Time to Revenue
3-6 months
Initial Investment
$10,000+

Potential MRR (18-24 months)

Conservative
$3,000 - $7,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
6/10
Market Potential
9/10
Evidence
7/10
Overall
7.8/10
Found on October 3, 2025 • Analyzed on October 3, 2025 11:05 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your high difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $10,000+
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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