Augmented Reality Beauty App for Diverse Skin Tones

"The filters were developed in tandem with Janine Davis Institute, which is a nonprofit that essentially is trying to be more inclusive and have diversity in the media."

Market Gap

Existing beauty apps often neglect diverse skin tones.

Many beauty apps and virtual makeup solutions fail to cater effectively to a diverse audience, particularly individuals with darker skin tones. This oversight can alienate potential users and reinforce negative stereotypes in the beauty industry. As inclusivity becomes a more prominent focus in marketing and product development, there is a growing demand for beauty apps that genuinely represent and cater to all skin tones. Without addressing this gap, brands risk losing credibility and customer loyalty in a market increasingly driven by diversity and inclusion.

Summary

This business idea is to create an augmented reality beauty app specifically focused on serving diverse skin tones. The app would feature a wide range of virtual makeup options tailored to various ethnicities and skin tones, developed in collaboration with organizations like the Janine Davis Institute to ensure inclusivity. Users would be able to apply different looks virtually, helping them explore various makeup styles without committing to physical products. The app could also integrate e-commerce features, directing users to purchase the real products they try on virtually. The target audience includes beauty enthusiasts from diverse backgrounds and brands looking to enhance their inclusivity. This approach not only meets a growing demand but also supports brands' efforts to be more representative in their marketing.

Categorization

Business Model

SaaS

Target Founder

Subject Matter Expert

Difficulty

Medium

Time to Revenue

3-6 months

Initial Investment

$1,000-$10,000

Potential MRR (18-24 months)

Conservative

$4,000 - $8,000 MRR

Moderate (Most Likely)

$12,000 - $20,000 MRR

Optimistic

$25,000 - $40,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity

9/10

Novelty

9/10

Feasibility

7/10

Market Potential

9/10

Evidence

8/10

Overall

8.4/10

Found on October 19, 2025 • Analyzed on October 19, 2025 2:00 PM

Sign In to Access Deep Analysis

Create an account or sign in to request and view detailed business analysis.

How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

Customer interviews: Talk to Subject Matter Expert to understand their pain points
MVP approach: Build a simple landing page to test demand
Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

Start with no-code tools for rapid prototyping
Consider your technical background and available $1,000-$10,000
Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

AI Business Coach

Get personalized guidance on implementation, validation, technical decisions, and go-to-market strategies for your business ideas.

∞

Questions

24/7

Availability

GPT-4

AI Model

100%

Private

Subscribe to access Business Coach

Sign In to Access Implementation Roadmap

Create an account or sign in to get personalized implementation guidance.

Sign In to Access Market Validation

Create an account or sign in to get comprehensive market analysis and validation strategies.

Sign In to Access SEO Strategy

Create an account or sign in to get comprehensive SEO insights including seed keywords and content strategy.

Sign In to Access Marketing Prompts

Create an account or sign in to generate ready-to-use marketing prompts for ads, landing pages, email campaigns, and more.

Similar Ideas

Virtual Makeup Try-On Platform for Remote Professionals

The idea is to create a virtual makeup try-on platform specifically designed for remote professionals, allowing users to enhance their appearance during video calls without the need for physical makeup. This platform would use augmented reality technology similar to what Maybelline and Microsoft Teams have deployed, offering users a variety of digital makeup looks to choose from. The platform would not only enhance the user's appearance but also aim to promote self-esteem by providing realistic makeup options that are inclusive of various skin tones and preferences. The target audience includes remote professionals, particularly women, who may feel pressured to look their best during virtual meetings. By offering a range of customizable virtual looks, this platform could help users feel more confident and save time.