Customer Feedback Collection Tool

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Customer Feedback Collection Tool

Inspired by a conversation on:

Perpetual Traffic

Perpetual Traffic

The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1

Host: Ralph Burns and Lauren E. Petrulo

Timestamp: 00:30:13 - 00:31:12

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Direct Quote

"You need to start capturing that first party data and start having dialogues with these people and set up in a way automated so that you can get them to give you feedback."

Market Gap

Businesses lack efficient systems to gather customer feedback.

Many businesses struggle to connect with their customers post-purchase, leading to missed opportunities for feedback and improvement. Without understanding the reasons behind customer purchases or dissatisfaction, businesses can't adapt their offerings or marketing strategies effectively. This issue is particularly prevalent among startups and small businesses that may not have established customer service or feedback systems. Current methods, such as surveys or direct outreach, often lack automation and can be time-consuming, resulting in low response rates. Not addressing this gap can lead to lost customers and stagnant growth, especially as competition increases in the digital economy.

Summary

The idea is to create a Customer Feedback Collection Tool that automates the process of gathering insights from customers after their purchase. This tool would allow businesses to set up automated email sequences or SMS prompts asking for feedback on their experience, product quality, and suggestions for improvement. By capturing first-party data and enabling direct dialogues, businesses can better understand their customers' needs and pain points. This not only enhances customer satisfaction but also informs product development and marketing strategies. The target audience includes small to medium-sized businesses looking to improve customer relations and retention.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $25,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
7/10
Overall
7.6/10
Found on September 19, 2025 • Analyzed on September 19, 2025 11:09 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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