ProRes Video Editing Software

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Inspired by a conversation on:

Waveform: The MKBHD Podcast

The iPhone 17 Event!

Host: Marques Brownlee, Andrew Manganelli, David Imel

Timestamp: 01:00:57 - 01:01:13

Listen to Episode • View Podcast • All Ideas from Waveform: The MKBHD Podcast

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Direct Quote

"ProRes RAW video recording... the only other ProRes RAW camera that I have is our Red V Raptor."

Market Gap

Content creators need efficient video editing solutions.

As video content creation continues to rise, content creators require software that can handle high-quality video formats like ProRes RAW efficiently. Current editing software often struggles with the demands of processing large files quickly, which can lead to significant delays in production timelines. This challenge is faced by videographers, filmmakers, and content creators across various platforms. Existing solutions can be expensive or lack user-friendly interfaces, making it difficult for new creators to enter the market. There is an increasing need for accessible and efficient editing solutions that can simplify the editing process while maintaining high-quality output.

Summary

This business idea focuses on developing specialized video editing software tailored for ProRes RAW video files. The software would prioritize efficient processing, user-friendly interfaces, and compatibility with various hardware systems. By allowing creators to edit high-quality video smoothly and quickly, it would enhance their productivity and creative output. Target users include independent filmmakers, YouTubers, and video marketing professionals who require robust editing tools without the complexity of current solutions. The software could include templates and easy export options to streamline workflows.

Categorization

Business Model

Software

Target Founder

Technical

Difficulty

High

Time to Revenue

6-12 months

Initial Investment

$1,000-$10,000

Scores

Clarity

8/10

Novelty

7/10

Feasibility

6/10

Market Potential

8/10

Evidence

7/10

Overall

7.2/10

Found on September 12, 2025 • Analyzed on September 12, 2025 10:45 AM

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How should I validate this software idea before building it?

2:34 PM

Great question! For a software idea like this, I'd recommend starting with these validation steps:

Customer interviews: Talk to Technical to understand their pain points
MVP approach: Build a simple landing page to test demand
Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your high difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 6-12 months, here's my recommendation:

Technical Strategy:

Start with no-code tools for rapid prototyping
Consider your technical background and available $1,000-$10,000
Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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