Conditional Downselling Strategy for Coaches

Get 10 business ideas daily!

Subscribe to Newsletter

Conditional Downselling Strategy for Coaches

Inspired by a conversation on:

Perpetual Traffic

Perpetual Traffic

$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 2

Host: Ralph Burns and Lauren Petrullo

Timestamp: 00:10:14 - 00:11:14

Listen to Episode • View Podcast • All Ideas from Perpetual Traffic

Found an idea? We can build it for you.

We design and develop SaaS, AI, and mobile products — from concept to launch in weeks.

Start your project
Feather Flow

Direct Quote

"Why not try to monetize it? ... offer two of them plus they would give them the group calls."

Market Gap

Many leads that don't qualify are wasted opportunities for income.

In many sales funnels, potential customers who do not qualify for the main offer are often discarded, leading to lost revenue opportunities. This situation is common among coaches and service providers who may not have a clear strategy for engaging these leads. Current methods often lack creativity, resulting in missed chances to monetize or nurture these potential clients. Not having a downsell option means that businesses are ignoring a segment of their audience that could still provide value and revenue, especially since these leads have already invested their time by engaging with the sales process. Implementing a conditional downsell could address this issue effectively, allowing businesses to capture revenue from leads that are not ready for the main offer.

Summary

This business idea revolves around creating a structured conditional downsell strategy specifically for coaching services. When a lead does not qualify for the main high-ticket offer, instead of letting them go, the business can offer a downsell that includes components of the main program at a reduced price. For example, if the main program is priced at $10,000, a downsell could include two key components of that program along with group calls for a price between $497 and $997. This allows the business to continue engaging with prospects who show interest but may not be ready to invest in the full program. By implementing this strategy, the business not only maximizes its revenue potential but also builds a rapport with leads, increasing the likelihood of future upsells.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$100-$1,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$40,000 - $80,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on October 14, 2025 • Analyzed on October 14, 2025 11:05 AM

Sign In to Access Deep Analysis

Create an account or sign in to request and view detailed business analysis.

Sign In

How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $100-$1,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

AI Business Coach

Get personalized guidance on implementation, validation, technical decisions, and go-to-market strategies for your business ideas.

∞
Questions
24/7
Availability
GPT-4
AI Model
100%
Private
Subscribe to access Business Coach

Sign In to Access Implementation Roadmap

Create an account or sign in to get personalized implementation guidance.

Sign In

Sign In to Access Market Validation

Create an account or sign in to get comprehensive market analysis and validation strategies.

Sign In

Sign In to Access SEO Strategy

Create an account or sign in to get comprehensive SEO insights including seed keywords and content strategy.

Sign In

Sign In to Access Marketing Prompts

Create an account or sign in to generate ready-to-use marketing prompts for ads, landing pages, email campaigns, and more.

Sign In