EcoDwell proposes an innovative approach to urban living by creating multifunctional green residential clusters within cities. These clusters would be designed with eco-friendly architecture, incorporating features like vertical gardens, solar panels, and rainwater harvesting systems. This model addresses the pressing issues of urban density and environmental degradation by enhancing urban environments and promoting sustainability. Target customers include individuals and families seeking green living options, as well as environmentally-conscious millennials. The business model incorporates construction and sale or lease of these eco-friendly homes, a subscription service for continuous upgrades and maintenance, and retail spaces focusing on sustainability, such as organic stores. To reach potential customers, a dual strategy of online marketing through social media and community-driven events like sustainability fairs is recommended. This holistic approach not only fosters a vibrant community but also aims to reshape urban living into a more sustainable and environmentally-friendly experience.