As the job market evolves, companies like Google and Cisco are reinstating in-person interviews to counteract the rise of AI-driven cheating during virtual interviews. This creates an opportunity for a business that specializes in providing AI-enhanced in-person interview services. This service could include tools to verify candidate identities, ensure fair testing environments, and offer training for companies on how to conduct effective in-person interviews. The target audience would be small to medium-sized businesses looking to attract quality candidates while maintaining integrity in their hiring processes. Specific tactics could involve partnerships with tech firms that provide biometric verification tools, along with training workshops for HR teams on best practices for in-person interview techniques.