Streaming Platform for Late Night Shows

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Streaming Platform for Late Night Shows

Inspired by a conversation on:

Pivot

Pivot

ABC Pulls Jimmy Kimmel, Pam Bondi’s Free Speech Mess, and Trump Sues The New York Times

Host: Kara Swisher, Scott Galloway

Timestamp: 00:27:30 - 00:28:10

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Feather Flow

Direct Quote

"If Jimmy Kimmel launches Jimmy Kimmel Live now streaming or on Substack or podcasts with great video production, it's going to get the same audience with more young people."

Market Gap

Traditional late-night shows struggle to maintain young audiences.

Late-night television shows have seen a significant decline in viewership, particularly among younger demographics. With the landscape shifting towards streaming and digital content, traditional networks like ABC and CBS are struggling to keep their programming relevant. This decline is exacerbated by the rise of on-demand platforms where younger audiences prefer to consume content. As long-standing shows face cancellations or significant changes due to political pressures or viewership drops, there is a growing opportunity for new platforms that cater specifically to younger viewers who prefer comedy and satire in a more accessible format. Current options often do not provide the immediacy, interactivity, or community engagement that younger audiences are looking for.

Summary

This business idea revolves around creating a dedicated streaming platform for late-night shows that can deliver content directly to viewers without the constraints of traditional broadcast. By leveraging platforms like YouTube or podcasting, shows like 'Jimmy Kimmel Live' can reach new audiences, particularly younger viewers who are increasingly abandoning cable. This platform would not only host the shows but also allow for interactive elements such as live chats, viewer polls, and behind-the-scenes content. This approach caters to the evolving preferences of audiences while providing a revenue model through subscriptions or advertising, specifically targeting younger viewers who engage more with digital content than with traditional television broadcasts.

Categorization

Business Model
Content
Target Founder
Content Creator
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$20,000 - $40,000 MRR
Optimistic
$50,000 - $80,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
7.8/10
Found on September 19, 2025 • Analyzed on September 19, 2025 11:53 AM

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How should I validate this content idea before building it?

2:34 PM

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  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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Yes, and what about the technical implementation? Should I build this myself or hire a team?

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