Pre-Booking Discounts for New Tools

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Pre-Booking Discounts for New Tools

Inspired by a conversation on:

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

$3M/Year From Tiny AI Tools (Here’s How You Can Too)⏐Ep. #228

Host: Chris Koerner

Timestamp: 00:29:08 - 00:29:36

Listen to Episode • View Podcast • All Ideas from The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

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Feather Flow

Direct Quote

"I ask for pre-bookings. So I give people 70% or 90% discount if they buy now."

Market Gap

New product launches often fail due to lack of demand validation.

When launching new digital products, entrepreneurs frequently struggle to gauge market interest before investing significant resources. This uncertainty can lead to wasted time and effort on products that may not resonate with potential users. Many founders find it challenging to convert waitlist sign-ups into paying customers after the product launch. By offering substantial pre-booking discounts, entrepreneurs can not only validate demand but also build a committed customer base before officially launching, allowing for better market insights and financial support.

Summary

The Pre-Booking Discounts for New Tools strategy allows entrepreneurs to validate demand for new products before launch. By offering significant discounts for early sign-ups, founders can gauge interest and commitment from potential customers. This approach not only helps in securing initial revenue but also assists in refining product offerings based on feedback from early adopters. Entrepreneurs can use this method to minimize the risk associated with new launches and ensure that their products meet the needs of their target audience.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Low
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$10,000 - $20,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
6/10
Feasibility
8/10
Market Potential
7/10
Evidence
7/10
Overall
7.4/10
Found on October 1, 2025 • Analyzed on October 1, 2025 11:54 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your low difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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